Brief first. Draft second. Check facts and voice. Adapt for the platform. Publish through your approved process, then use actual audience feedback to improve the next brief.<\/p>\n<\/div>\n
Give Claude a Brand Brief Before Asking for Posts<\/h2>\n
A generic request produces generic options. Supply a concise description of your audience, the problem you solve, the offer, the tone and any claims you cannot make. Add examples of approved writing and explain why they work. Remove personal customer information and confidential details unless your organization has approved that use.<\/p>\n
For recurring work, Claude Projects can hold reference material across project conversations. Anthropic’s project setup guidance<\/a> explains how to add that context. Keep reference documents current and label assumptions separately from verified facts.<\/p>\n \u201cWe provide bookkeeping support for independent retailers. Our readers understand their shops but may not know accounting terminology. Use plain language and a practical tone. Do not promise tax savings, invent testimonials or imply that this is individual financial advice. Ask for missing facts before drafting.\u201d<\/p>\n<\/div>\n Start with questions your team actually receives, then sort them into a few useful themes: explaining a problem, showing a process, answering an objection and helping someone decide what to do next. Ask Claude to identify overlap and missing information before it writes a calendar.<\/p>\n A manageable plan should specify the audience question, key point, format, source and reviewer for each post. A list of dates and catchy hooks is not enough. Only schedule what your team can support with useful facts, suitable visuals and timely replies.<\/p>\n Provide the underlying idea once, then request distinct treatments. A professional discussion post might need context and a question. A carousel needs a clear progression between slides. A short video script needs spoken language and visual cues. Review the output against the platform’s current requirements before publishing.<\/p>\n \u201cUsing only the approved notes below, draft a LinkedIn post and a five-slide carousel outline. Keep the central advice consistent, but change the structure for each format. Mark any statement that needs evidence. Do not add numbers, customer stories or offers that are not in the notes.\u201d<\/p>\n<\/div>\n Tell Claude what needs to change: an unclear opening, repetitive wording, an unexplained term or an unsuitable call to action. Asking for a specific edit gives you a more useful comparison than asking it to \u201cmake this engaging.\u201d<\/p>\n Claude can propose responses to common public questions. A human should handle complaints, sensitive situations and anything involving customer records. Do not paste private messages into a tool without the necessary permission and data-handling approval.<\/p>\n Be especially careful with trend summaries. An answer that sounds current is not proof that the underlying information is current. Supply dated source links or verified research, and open those sources yourself before relying on them.<\/p>\nBuild a Content Plan Around Customer Questions<\/h2>\n
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Use Focused Prompts for Each Drafting Job<\/h2>\n
Turn One Useful Idea Into Platform-Specific Drafts<\/h3>\n
Improve a Weak Caption Without Losing Its Meaning<\/h3>\n
Prepare Reply Options, Not Automatic Answers<\/h3>\n
Review Every Draft With a Short Checklist<\/h2>\n
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