AEO vs GEO in SEO: How AI Is Changing the Way People Search Online
Search engines aren’t what they used to be. People no longer just “Google it.” They are asking AI-powered tools like ChatGPT, Gemini and Perplexity for answers and getting complete responses instead of a list of links. This shift has introduced two new forms of SEO: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). If […]